A zanox MasterTag is a set of 7 script containers which advertisers implement on their websites. These containers asynchronously load applications that provide value added services. For instance, advertisers could load retargeting or web analytics services into their MasterTags or use the MasterTags as generic container tags.

For advertisers

To take advantage of available services, advertisers need to integrate MasterTag and associated meta-data into their web pages. The documentation is available as PDF:

MasterTag advertiser guide

For developers

Developers can use MasterTag's generic interface to create applications for zanox advertisers. Documentation for developers is available in PDF:

MasterTag developer guide

To make the development of your app easier, we have created a MasterTag App wizard, which you can use to generate the initial javascript code.

Go to MasterTag Wizard